Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles

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Madison's local bicycle shop since 2003.

 

Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.

 

 

 

News and Events

 


  • Sale prices on in-stock 2018 Trek, Felt and Giant bicycles!: High-performance bikes like the Trek Madone 9-series, Felt FR2, Trek Fuel EX and Top Fuel. Prices are good while in-stock supplies last. Don't wait too long!
  • The Saturday morning Row Ride for October 13th at 8:30AM at Machinery Row Bicycles has been cancelled.

 

  • E-Bikes are in stock: Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system. Come in for a test ride today!
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

 
  • 2016 Felt V55

    2016 Felt V55

    Regular Price: $2,199.00

    Special Price $1,499.00

    Your Savings: 32%

  • 2018 Felt VR2

    2018 Felt VR2

    Regular Price: $5,499.00

    Special Price $4,999.00

    Your Savings: 9%

  • 2015 Liv Invite Comax

    2015 Liv Invite Comax

    Regular Price: $1,680.00

    Special Price $1,399.00

    Your Savings: 17%

  • 2017 Trek Emonda ALR 5

    2017 Trek Emonda ALR 5

    Regular Price: $1,679.00

    Special Price $1,399.00

    Your Savings: 17%

  • 2015 Felt Brougham

    2015 Felt Brougham

    Regular Price: $569.00

    Special Price $499.00

    Your Savings: 12%

  • 2017 Trek X-Caliber 8

    2017 Trek X-Caliber 8

    Regular Price: $1,099.00

    Special Price $899.00

    Your Savings: 18%

  • 2017 Felt IA14

    2017 Felt IA14

    Regular Price: $3,699.00

    Special Price $3,499.00

    Your Savings: 5%

  • 2018 Trek Farley 9.8

    2018 Trek Farley 9.8

    Regular Price: $4,799.00

    Special Price $3,999.00

    Your Savings: 17%