Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Madison's local bicycle shop since 2003.


Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.




News and Events

  •  Machinery Row Bicycles is hosting Ladies Night! Starting at 7PM on Wednesday, April 24th, Machinery Row Bicycles will have an event for female cyclists and the cycling-curious. Ian's Pizza and beer tasting is on the menu, and door prizes will be awarded! See you there!  


  • Sale prices on in-stock 2018 Trek, Felt and Giant bicycles!: High-performance road and mountain bikes like the Trek Madone 9-series, Trek Emonda SLR, Trek Fuel EX and Top Fuel. Prices are good while in-stock supplies last. Don't wait too long!



  • E-Bikes are in stock: Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system. Come in for a test ride today!
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

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