Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Madison's local bicycle shop since 2003.


Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.




News and Events




  • Fix-A-Flat Classes every Tuesday: Join Joel every Tuesday at 6PM at Machinery Row Bicycles and learn to fix a flat tire! We supply the tools, so bring a wheel from your bike (flat or otherwise). Class attendees get 10% off tools and supplies to repair flats for the evening! Classes run through the summer.



  • Sale prices on in-stock 2018 Trek bicycles: High-performance road and mountain bikes like the Trek Madone 9-series, Trek Emonda SLR, Trek Fuel EX and Top Fuel. Prices are good while in-stock supplies last. Don't wait too long!



  • E-Bikes are in stock: Electric-assist Giant, Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with Shimano's STEPS, Bosch's Performance, or Yamaha's SyncDrive Sport mid-mount power-assist system. Come in for a test ride today!
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

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