Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Madison's local bicycle shop since 2003.





News and Events


As of 4/1/20 Machinery Row Bicycles is open.  We have been encouraged to remain open by the local government as an essential service for those that rely on their bicycle for transportation.  We will continue to monitor the situation and will post any updates on our website and our social media.

In an effort to protect both our customers and our staff we will be making several changes to the way we conduct business effective immediately:

  1. Store hours have changed until further notice.  We are now open: 

    • Monday-Friday 12pm-5pm

    • Saturday 10am-7pm 

    • Sundays 12pm-5pm.

  2. We will no longer allow unattended customers inside the store for general browsing. 

  3. We will allow a limited number of customers into the store at one time. 

  4. We are asking all customers to adhere to social distancing guidelines and  maintain 6’ of distance between themselves, our staff, and other customers.

  5. We now offer several services to help our customers get what they need safely and quickly:

    • Curbside drop-off/pick-up

    • Contactless payment processing

    • Home Delivery

    • 1 on 1 phone shopping

If you have any questions please feel free to contact us by phone during business hours at 608-442-5974 or by email at info@machineryrowbicycles.com.

  • Bike-O-Rama prices are in effect until the end of April!
  • Don't worry if you missed Bike-O-Rama! All the prices from the event are still in effect until the end of April! Come in to Machinery Row Bicycles for the best sale prices of the season on all bicycles! Our knowledgeable staff is ready to help you find the right bike!
  • Our fleet of Zipp rental wheels is now for sale! We have one pair each of Zipp 202's, 303's, 404's and 808's on sale! Please call for prices. One set of Continental Grand Prix 4000S tires and tubes are included and mounted at no additional charge. All warranties apply when purchased.
  • E-Bikes are in stock: Electric-assist Giant, Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with Shimano's STEPS, Bosch's Performance, or Yamaha's SyncDrive Sport mid-mount power-assist system. Come in for a test ride today!
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

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