Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Madison's local bicycle shop since 2003.


Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.




News and Events

  • MACHINERY ROW BICYCLES WILL BE CLOSED ON TUESDAY, DECEMBER 18TH FOR INVENTORY. We will reopen at our regular time on Wednesday, December 19th. Thank you for your patience.


  • Sale prices on in-stock 2018 Trek, Felt and Giant bicycles!: High-performance bikes like the Trek Madone 9-series, Trek Fuel EX and Top Fuel. Prices are good while in-stock supplies last. Don't wait too long!


  • Lights in stock for every type of rider!: With early sunsets comes the need to see and be seen! Machinery Row Bicycles has a wide array of lights in stock from taillights to help keep you safe to powerful headlights to light the way. Choose from popular brands like Bontrager, Light and Motion, Planet Bike and Monkey Light. Getting mistaken for Las Vegas is a good plan when riding and commuting after dark!


  • E-Bikes are in stock: Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system. Come in for a test ride today!
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

  • 2018 Giant TCX Advanced SX

    2018 Giant TCX Advanced SX

    Regular Price: $2,120.00

    Special Price $1,900.00

    Your Savings: 10%

  • 2017 Felt B14

    2017 Felt B14

    Regular Price: $2,199.00

    Special Price $1,999.00

    Your Savings: 9%

  • 2018 Trek Farley 9.6

    2018 Trek Farley 9.6

    Regular Price: $2,799.00

    Special Price $2,499.00

    Your Savings: 11%

  • 2017 Trek FX 3

    2017 Trek FX 3

    Regular Price: $699.00

    Special Price $639.00

    Your Savings: 9%

  • 2017 Trek Farley 5

    2017 Trek Farley 5

    Regular Price: $1,729.00

    Special Price $1,499.00

    Your Savings: 13%

  • 2017 Trek X-Caliber 8

    2017 Trek X-Caliber 8

    Regular Price: $1,099.00

    Special Price $899.00

    Your Savings: 18%

  • 2017 Felt DD70

    2017 Felt DD70

    Regular Price: $1,399.00

    Special Price $899.00

    Your Savings: 36%

  • 2016 Trek Lexa

    2016 Trek Lexa

    Regular Price: $769.00

    Special Price $719.00

    Your Savings: 7%