Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

    • E-Bikes are in stock at Machinery Row Bicycles. Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help you out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collections from Felt and Trek are the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, our e-bikes have something for everyone.

    • 2017 bikes are arriving every week! New models from Trek, Felt and Giant are already here! From road bikes to mountain bikes to city bikes, we have plenty of fresh bikes from some of the world's greatest bike manufacturers.

    • New Bike Fit Menu at Machinery Row Bicycles. A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy on every ride.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

  • 2013 Giant Trinity Composite 0

    2013 Giant Trinity Composite 0

    Regular Price: $5,100.00

    Special Price $2,999.00

    Your Savings: 41%

  • 2011 Trek Sawyer

    2011 Trek Sawyer

    Regular Price: $1,539.00

    Special Price $999.00

    Your Savings: 35%

  • 2015 Trek Emonda S 5

    2015 Trek Emonda S 5

    Regular Price: $2,099.00

    Special Price $1,799.00

    Your Savings: 14%

  • 2014 Felt B14

    2014 Felt B14

    Regular Price: $2,199.00

    Special Price $1,899.00

    Your Savings: 14%