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Machinery Row Bicycles has the bike you need!

 

 

 

Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!

 

 

News and Events.

 

  • Group Rides from Machinery Row Start Saturday, April 28th! Starting at 8:30AM, Machinery Row will host group rides from the shop. Members of Brazen Dropouts cycling team will lead two groups for fun and training. One group will be a more casual pace (15-ish mph average), while a second group will be more spirited (closer to 20-ish mph average). Routes are being developed and mapped out for ease of navigation. Newcomers to group riding are encouraged to attend!
  • CycleOps Hammer and Magnus Trainers are in stock! The latest trainers from CycleOps are set up to try out at Machinery Row! Come in and ride on a Zwift virtual riding course and get instant data feedback on your efforts. Riding indoors will never be the same! Our helpful staff will answer any questions you have!
  • E-Bikes are in stock at Machinery Row Bicycles. Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help you out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collections from Felt and Trek are the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, our e-bikes have something for everyone.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

 
  • 2017 Trek Superfly 5

    2017 Trek Superfly 5

    Regular Price: $1,519.00

    Special Price $1,299.00

    Your Savings: 14%

  • 2017 Felt AR5

    2017 Felt AR5

    Regular Price: $2,499.00

    Special Price $1,999.00

    Your Savings: 20%

  • 2017 Liv Thrive 1

    2017 Liv Thrive 1

    Regular Price: $950.00

    Special Price $899.00

    Your Savings: 5%

  • 2016 Giant Stance 27.5 2

    2016 Giant Stance 27.5 2

    Regular Price: $1,500.00

    Special Price $1,200.00

    Your Savings: 20%

  • 2017 Trek FX 2 WSD

    2017 Trek FX 2 WSD

    Regular Price: $519.00

    Special Price $469.00

    Your Savings: 10%

  • 2016 Felt ZW100

    2016 Felt ZW100

    Regular Price: $819.00

    Special Price $649.00

    Your Savings: 21%

  • 2016 Trek Lexa

    2016 Trek Lexa

    Regular Price: $769.00

    Special Price $649.00

    Your Savings: 16%

  • 2016 Trek 1.2

    2016 Trek 1.2

    Regular Price: $929.00

    Special Price $699.00

    Your Savings: 25%

  • 2017 Liv Alight 1

    2017 Liv Alight 1

    Regular Price: $600.00

    Special Price $549.00

    Your Savings: 8%

  • 2016 Felt ZW7

    2016 Felt ZW7

    Regular Price: $1,599.00

    Special Price $1,199.00

    Your Savings: 25%

  • 2017 Felt F3X

    2017 Felt F3X

    Regular Price: $3,599.00

    Special Price $2,999.00

    Your Savings: 17%

  • 2017 Trek FX S 6

    2017 Trek FX S 6

    Regular Price: $2,099.00

    Special Price $1,899.00

    Your Savings: 10%

  • 2017 Trek Domane S 4

    2017 Trek Domane S 4

    Regular Price: $1,789.00

    Special Price $1,599.00

    Your Savings: 11%

  • 2017 Trek 1.2

    2017 Trek 1.2

    Regular Price: $929.00

    Special Price $879.00

    Your Savings: 5%

  • 2016 Trek 1.1

    2016 Trek 1.1

    Regular Price: $769.00

    Special Price $649.00

    Your Savings: 16%

  • 2017 Giant Anthem 27.5 3

    2017 Giant Anthem 27.5 3

    Regular Price: $2,000.00

    Special Price $1,750.00

    Your Savings: 12%

  • 2017 Trek Emonda ALR 5

    2017 Trek Emonda ALR 5

    Regular Price: $1,679.00

    Special Price $1,429.00

    Your Savings: 15%

  • 2017 Trek Emonda ALR 4

    2017 Trek Emonda ALR 4

    Regular Price: $1,309.00

    Special Price $1,049.00

    Your Savings: 20%

  • 2017 Trek FX 2

    2017 Trek FX 2

    Regular Price: $519.00

    Special Price $469.00

    Your Savings: 10%

  • 2017 Trek Emonda S 4

    2017 Trek Emonda S 4

    Regular Price: $1,579.00

    Special Price $1,399.00

    Your Savings: 11%

  • 2017 Trek CrossRip 2

    2017 Trek CrossRip 2

    Regular Price: $1,579.00

    Special Price $1,359.00

    Your Savings: 14%

  • 2017 Trek FX 3

    2017 Trek FX 3

    Regular Price: $699.00

    Special Price $639.00

    Your Savings: 9%

  • 2014 Felt Z1

    2014 Felt Z1

    Regular Price: $7,999.00

    Special Price $4,499.00

    Your Savings: 44%

  • 2015 Trek Allant

    2015 Trek Allant

    Regular Price: $659.00

    Special Price $609.00

    Your Savings: 8%

  • Trek 7.2 FX

    Trek 7.2 FX

    Regular Price: $499.00

    Special Price $469.00

    Your Savings: 6%

  • 2017 Trek Domane SL 8

    2017 Trek Domane SL 8

    Regular Price: $4,699.00

    Special Price $3,999.00

    Your Savings: 15%