Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events.

  • E-Bikes are in stock at Machinery Row Bicycles Electric-assist Felt bicycles are in stock, and ready to test ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collection from Felt is the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, the e-bikes from Felt have something for everyone. 
  • 2017 bikes are arriving every week! New models from Trek and Giant are already here! From road bikes to mountain bikes to city bikes, we have plenty of fresh bikes from some of the world's greatest bike manufacturers.
  • New Bike Fit Menu at Machinery Row Bicycles A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy.
  • Vintage Cycling Posters at Machinery Row Collection curator Ben Scherer walks us through some of the fine vintage bicycle posters on display at Machinery Row
  • Shimano Di2 bikes are no longer in our rental fleet After years of fine service, we have retired our electronic-shift Madone and Domane road bikes from the rental fleet. We apologize for any inconvenience this has caused. We still have Trek 4-series Madone road bikes in our fleet. Please call if you are interested in renting one, and we can add you to our reservation calendar.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

  • Giro Selector helmet

    Giro Selector helmet

    Regular Price: $275.00

    Special Price $175.00

    Your Savings: 36%

  • 2016 Trek Silque SL Di2

    2016 Trek Silque SL Di2

    Regular Price: $3,799.00

    Special Price $3,199.00

    Your Savings: 16%

  • 2016 Felt Z6 Disc

    2016 Felt Z6 Disc

    Regular Price: $2,099.00

    Special Price $1,699.00

    Your Savings: 19%

  • 2015 Felt Z7

    2015 Felt Z7

    Regular Price: $1,499.00

    Special Price $1,399.00

    Your Savings: 7%