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Machinery Row Bicycles has the bike you need!

 

 

 

Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!

 

 

News and Events.

  • Winter Cycling Symposium at Machinery Row Bicycles Join us for a winter cycling fashion show, free beer and knowledge on Thursday, November 30th at 7PM! Want to know how to commute through the winter? Want to know where to ride your new fat bike and have more fun? We'll show you! Supported by sales reps from Pearl Izumi Cycling Wear and Gore Bike Wear as well as members of the Wisconsin Bike Federation. Raffle to be held at 8:30PM. You must be present to win!
  • CycleOps Hammer and Magnus Trainers are in stock! The latest trainers from CycleOps are set up to try out at Machinery Row! Come in and ride on a Zwift virtual riding course and get instant data feedback on your efforts. Riding indoors will never be the same!

    • E-Bikes are in stock at Machinery Row Bicycles. Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help you out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collections from Felt and Trek are the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, our e-bikes have something for everyone.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

 
  • 2017 Felt IA14

    2017 Felt IA14

    Regular Price: $3,699.00

    Special Price $3,199.00

    Your Savings: 14%

  • 2013 Blue Norcross SP

    2013 Blue Norcross SP

    Regular Price: $2,100.00

    Special Price $1,050.00

    Your Savings: 50%

  • 2016 Trek Lexa

    2016 Trek Lexa

    Regular Price: $769.00

    Special Price $719.00

    Your Savings: 7%

  • 2017 Trek FX S 6

    2017 Trek FX S 6

    Regular Price: $2,099.00

    Special Price $1,899.00

    Your Savings: 10%

  • 2017 Giant TCX Advanced SX

    2017 Giant TCX Advanced SX

    Regular Price: $2,050.00

    Special Price $1,950.00

    Your Savings: 5%

  • 2016 Felt ZW100

    2016 Felt ZW100

    Regular Price: $819.00

    Special Price $749.00

    Your Savings: 9%

  • 2016 Giant AnyRoad CoMax

    2016 Giant AnyRoad CoMax

    Regular Price: $1,900.00

    Special Price $1,700.00

    Your Savings: 11%

  • 2017 Felt AR5

    2017 Felt AR5

    Regular Price: $2,499.00

    Special Price $1,999.00

    Your Savings: 20%