Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

  • Giant/Liv BIke Demo Day On Sunday, August 14th, Giant Bicycles will have a mountain bike demo event at Quarry Ridge Park in Fitchburg from 10:00AM to 3:00PM. There will be dozens of Giant and Liv mountain bikes to ride, including 2017 models. A photo ID and a credit card for deposit purposes will be required before a bike can be ridden. Helmets wil also be required. Come out and test-ride a cool mountain bike on the dirt instead of just pavement!
  • New Bike Fit Menu at Machinery Row Bicycles A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy.
  • Vintage Cycling Posters at Machinery Row Collection curator Ben Scherer walks us through some of the fine vintage bicycle posters on display at Machinery Row
  • Tuesday Night tire change classes Every Tuesday night at 6:00PM, Joel Coyne will be here to give free instruction to anyone interested in fixing a flat at the roadside. If possible, bring your own bicycle, or just a wheel. If you can't, we have plenty of wheels here to practice on! Joel will cover inner tube installation and how to check for debris as well as locating tread cuts. We have tire levers and pumps here for the class. If you need to purchase your own tools, we offer a 10% discount on tools and inflation accessories when the class is over. Class time: about 1/2 an hour, depending on attendance.
  • Shimano Di2 bikes are no longer in our rental fleet After years of fine service, we have retired our electronic-shift Madone and Domane road bikes from the rental fleet. We apologize for any inconvenience this has caused. We still have Trek 4-series Madone road bikes in our fleet. Please call if you are interested in renting one, and we can add you to our reservation calendar.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free tune-up usable within one year of purchase. 

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