Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

  • 2017 bikes are arriving every week! New models from Trek and Giant are already here! From road bikes to mountain bikes to city bikes, we have plenty of fresh bikes from some of the world's greatest bike manufacturers.
  • New Bike Fit Menu at Machinery Row Bicycles A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy.
  • Vintage Cycling Posters at Machinery Row Collection curator Ben Scherer walks us through some of the fine vintage bicycle posters on display at Machinery Row
  • Shimano Di2 bikes are no longer in our rental fleet After years of fine service, we have retired our electronic-shift Madone and Domane road bikes from the rental fleet. We apologize for any inconvenience this has caused. We still have Trek 4-series Madone road bikes in our fleet. Please call if you are interested in renting one, and we can add you to our reservation calendar.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free tune-up usable within one year of purchase. 

New Products

Most Popular

  • 2015 Trek Crockett 5

    2015 Trek Crockett 5

    Regular Price: $1,759.00

    Special Price $1,299.00

    Your Savings: 26%

  • 2016 Trek 720 Disc

    2016 Trek 720 Disc

    Regular Price: $1,889.00

    Special Price $1,499.00

    Your Savings: 21%

  • 2014 Felt DA3

    2014 Felt DA3

    Regular Price: $5,499.00

    Special Price $3,999.00

    Your Savings: 27%

  • 2016 Trek District IGH 3

    2016 Trek District IGH 3

    Regular Price: $1,099.00

    Special Price $849.00

    Your Savings: 23%