Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

  • Hours for the Thanksgiving Holiday Machinery Row Bicycles will close at 4PM on Wednesday, November 25th at 4PM, and will be closed all day Thursday, November 26th for the Thanksgiving holiday.
  • New Bike Fit Menu at Machinery Row Bicycles A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy. 

  • Vintage Cycling Posters at Machinery Row Collection curator Ben Scherer walks us through some of the fine vintage bicycle posters on display at Machinery Row

Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free tune-up usable within one year of purchase. 

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