Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

    • The Midwest Bicycle Show and Sale will be March 10th,11th and 12th The Midwest's largest consumer bicycle show and sale will appear at the New Holland Pavillion at the Alliant Energy Center, bringing thousands of new bicycles at their lowest prices of the year. Bicycles from Trek, Giant, Felt, Raleigh, Co-Motion, Electra, Bianchi, Cannondale, Breezer, Fuji and more will be available to test-ride and purchase! Accessories such as helmets, car racks, clothing and lights will be on sale as well. Sales reps will be on hand to help with any questions you may have. Admission to the New Holland Pavillion is free! A free lifetime adjustment plan and 2 free tune-ups come with every bicycle. The doors open at noon on Friday! For more information, check out www.bikeorama.com
    • E-Bikes are in stock at Machinery Row Bicycles. Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help you out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collections from Felt and Trek are the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, our e-bikes have something for everyone.

    • 2017 bikes are arriving every week! New models from Trek, Felt and Giant are already here! From road bikes to mountain bikes to city bikes, we have plenty of fresh bikes from some of the world's greatest bike manufacturers.

    • New Bike Fit Menu at Machinery Row Bicycles. A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy on every ride.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

  • 2011 Trek Sawyer

    2011 Trek Sawyer

    Regular Price: $1,539.00

    Special Price $999.00

    Your Savings: 35%

  • 2012 Trek Speed Concept 2.5 WSD

    2012 Trek Speed Concept 2.5 WSD

    Regular Price: $1,979.00

    Special Price $1,299.00

    Your Savings: 34%

  • 2016 Felt B2

    2016 Felt B2

    Regular Price: $3,999.00

    Special Price $3,499.00

    Your Savings: 13%

  • 2014 Felt B14

    2014 Felt B14

    Regular Price: $2,199.00

    Special Price $1,999.00

    Your Savings: 9%