Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Machinery Row Bicycles has the bike you need!




Machinery Row Bicycles is located on Wlliamson St. near the Monona Terrace. The vintage artwork, beautiful lakeside setting and adjacent bike paths make Machinery Row Bicycles your destination bike shop. Our selection of bicycles, helpful and knowledgeable staff and array of accessories and clothing make us an excellent resource for cyclists of all levels.

We hope to see you soon!



News and Events. 

    • Giant Demo Tour. Giant Bicycles will bring a truckload of 2017 mountain bikes to CamRock Park 2 on Wednesday, June 14th! From 2PM-8PM, you'll get a chance to ride Giant's excellent XTC, Reign and Anthem mountain bikes. You'll need to bring a helmet, photo ID and a valid credit card to ride. Pedals will be provided, but if you have a favorite style, please bring 'em along. Try out as many bikes as you like, but keep your ride time to around 30-45 minutes. See you there!
    • E-Bikes are in stock at Machinery Row Bicycles. Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're thinking of an efficient and fun way to pursue cycling and want the bike to help you out, an e-bike is definitely worth a try. Errands? Commuting? Joining in on longer rides? The e-bike collections from Felt and Trek are the real deal. Equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system, our e-bikes have something for everyone.

    • Free flat fix class every Tuesday at 6PM! Join Joel on Tuesdays at 6PM for a free flat fix class in the foyer of Machinery Row Bicycles. Hands-on instruction will give you the confidence to fix a flat tire with the right tools. Every student gets 10% off spare tubes, tools, inflation kits and mini-pumps at the end of every class.

    • New Bike Fit Menu at Machinery Row Bicycles. A proper bike fit is essential for optimal performance, efficiency, injury prevention, overall comfort on the bike, and will provide a rider with the most economic means of expending energy on every ride.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

New Products

Most Popular

  • 2016 Trek 720 Disc

    2016 Trek 720 Disc

    Regular Price: $1,889.00

    Special Price $1,499.00

    Your Savings: 21%

  • Trek Neko SL

    Trek Neko SL

    Regular Price: $879.00

    Special Price $799.00

    Your Savings: 9%

  • Trek Verve 2 WSD

    Trek Verve 2 WSD

    Regular Price: $549.00

    Special Price $499.00

    Your Savings: 9%

  • 2011 Felt ZW4

    2011 Felt ZW4

    Regular Price: $3,299.00

    Special Price $1,999.00

    Your Savings: 39%

  • 2016 Trek District 9

    2016 Trek District 9

    Regular Price: $789.00

    Special Price $699.00

    Your Savings: 11%

  • 2016 Trek Crockett 5 Disc

    2016 Trek Crockett 5 Disc

    Regular Price: $1,889.00

    Special Price $1,499.00

    Your Savings: 21%

  • 2016 Felt Z100

    2016 Felt Z100

    Regular Price: $819.00

    Special Price $769.00

    Your Savings: 6%

  • 2015 Liv Alight 1

    2015 Liv Alight 1

    Regular Price: $650.00

    Special Price $569.00

    Your Savings: 12%

  • 2014 Felt Z1

    2014 Felt Z1

    Regular Price: $7,999.00

    Special Price $4,999.00

    Your Savings: 38%

  • 2017 Felt B14

    2017 Felt B14