Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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Madison's local bicycle shop since 2003.


Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.




News and Events


  • "Row Rides" Weekly Road Group Rides on Saturdays from Machinery Row - April 28th start: Doors open at 8:00AM, on the bike by 8:30AM, Machinery Row Bicycles is hosting weekly group rides from the shop. Members of Brazen Dropouts cycling team will help lead two groups for fun and training. One group will be a more casual pace (15-ish mph), while a second group will be more spirited (closer to 20-ish mph). Newcomers to group riding are encouraged to attend!
  • E-Bikes are in stock: Electric-assist Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with either Shimano's STEPS or Bosch's mid-mount power-assist system.
Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

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